Re-Imagining the golf booking experience.


My clients, 121 Marketing & Club Prophet, were armed with an end-to-end mobile and desktop solution to solve various tee time booking pain points

This superior solution would help to increase customer acquisition for both companies

Year & Product Type

2016, B2C Booking Engine

My Role & Contributions

Product Designer: User Research & Testing, Prototyping, Visual Design



The Problem

Booking a round of golf online wasn’t always easy. Most of the existing booking engines weren’t mobile optimized or user friendly, nor did they facilitate the real-life scenarios I experienced. We knew we could do better. We experimented with ways to improve both the user experience and course bookings.

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