I'm Alex, a product designer, strategist & mentor with 12 years of experience.

I specialize in using data-driven design to enhance business outcomes.

I've helped companies of all sizes bring their ideas to life, increase user acquisition and improve customer retention.

Larger Clients
Startup Clients

How I Can Help

Zero to One for Startups
As a design lead, I've helped multiple startups go from zero to one and on to raise tens of millions of dollars and become profitable. I can help to untangle ambiguity, de-risk new ventures and find product-market-fit.
Visual Design
Your users expect and demand a premium look and feel. My 24 years of visual design experience enables me to not only craft a delightful user experience, but dress it up in a beautiful and professional aesthetic.
Data-Driven, Full-Stack Design
I use both qualitative and quantitative data to back my full-stack end-to-end design decisions. This includes user interviews, analytics analysis, A/B testing, session review and more.

If you enjoy reading the fine print, here's a list of my skills:

product strategy
design leadership
design systems
user experience
user interface
user research
user testing
visual design
split testing
mobile design
journey mapping
user flows
design workshops
data-driven design
funnel optimization
interaction design

Case Studies & Work

Rapid prototyping & user research to bring a complex concept to life.


For HP's new managed service solution, I played key roles in helping with customer interviews, prototyping, storyboarding, user journeys, visual design, service design, user research and finding product-market fit.


Senior Product Designer


- User Experience
- User Research/Testing
- Visual Design
- Prototyping
- Storyboarding
- Journey Mapping
- Service Design

Design Team

- Myself
- Product Manager

Leading design on the voyage to $24 million in funding.


I led the design & UX initiative and was able to bring Carputty's vision to life, build design processes, and iterate our way to $24 million in funding.


Lead Product Designer


- User Experience
- User Research/Testing
- Visual Design
- Branding
- Prototyping
- Design System

Design Team

- Myself
- Head of product


"I found Alex to be one of the most strategic yet thoughtful product designers I have ever had the pleasure of collaborating with.

One of Alex’s key strengths is merging data-driven insights with creative design solutions. He’s a master of synthesizing large amounts of data and turning it into actionable insights that inform business decisions."

Andreas S.

Lead Product Designer

"Alex is a great designer. He’s super adaptable, extremely open to feedback, and easy to work with!

I particularly appreciated his passion for our users and product, and research-driven approach to design, which ultimately led to more thoughtful experiences for our users."

Anastasia M.

Growth & Marketing Leader