I'm Alex, a product designer & strategist with 12 years of experience.

I specialize in using data-driven design to enhance business outcomes.

I've helped companies of all sizes bring their ideas to life, increase user acquisition and improve customer retention.

Larger Clients
Startup Clients

How I Can Help

Zero to One for Startups
As a design lead, I've helped multiple startups go from zero to one and on to raise tens of millions of dollars and become profitable. I can help to untangle ambiguity, de-risk new ventures and find product-market-fit.
Visual Design
Your users expect and demand a premium look and feel. My 24 years of visual design experience enables me to not only craft a delightful user experience, but dress it up in a beautiful and professional aesthetic.
Data-Driven, Full-Stack Design
I use both qualitative and quantitative data to back my full-stack end-to-end design decisions. This includes user interviews, analytics analysis, A/B testing, session review and more.

If you enjoy reading the fine print, here's a list of my skills:

product strategy
design leadership
b2b
b2c
figma
design systems
photoshop
user experience
user interface
prototyping
user research
user testing
visual design
split testing
mobile design
journey mapping
user flows
storyboarding
design workshops
data-driven design
funnel optimization
interaction design
wireframes
midjourney
chatgpt
html
css
seo

Case Studies & Work

Rapid prototyping & user research to bring a complex concept to life.

Summary

For HP's new managed service solution, I played key roles in helping with customer interviews, prototyping, storyboarding, user journeys, visual design, service design, user research and finding product-market fit.

Role

Senior Product Designer

Skills

- User Experience
- User Research/Testing
- Visual Design
- Prototyping
- Storyboarding
- Journey Mapping
- Service Design

Design Team

- Myself
- Product Manager

Leading design on the voyage to $24 million in funding.

Summary

I led the design & UX initiative and was able to bring Carputty's vision to life, build design processes, and iterate our way to $24 million in funding.

Role

Lead Product Designer

Skills

- User Experience
- User Research/Testing
- Visual Design
- Branding
- Prototyping
- Design System

Design Team

- Myself
- Head of product

Testimonials

"I found Alex to be one of the most strategic yet thoughtful product designers I have ever had the pleasure of collaborating with.

One of Alex’s key strengths is merging data-driven insights with creative design solutions. He’s a master of synthesizing large amounts of data and turning it into actionable insights that inform business decisions."

Andreas S.

Lead Product Designer

"Alex is a great designer. He’s super adaptable, extremely open to feedback, and easy to work with!

I particularly appreciated his passion for our users and product, and research-driven approach to design, which ultimately led to more thoughtful experiences for our users."

Anastasia M.

Growth & Marketing Leader